IBV-抓住人工智能和自动化机遇：现在就是时机-英_市场营销策划_重点报告202301202_doc.docx

IBMInstituteforBusinessValueResearchInsightsSeizingtheAIandautomationopportunityThemomentisnowHowIBMcanhelpIBMhastheproventools,insights,andexpertisetohelpyouidentifyandexecutehigh-impactautomation-andAl-poweredsolutionsacrossyourbusinesstomakeITsystemsmoreproactive,businessprocessesmoreefficient,andpeoplemoreproductive.Formoreinformation,I9KeytakeawaysWe are at an opportune moment to investigate the potential that generative Al and automation create for organizations. LeadersingenerativeAladoptionanddata-ledinnovationreportthey,rereapingtherewardsTheyrevealearning72%greaterannualnetprofitsandgrowingannualrevenues17%morethantheircompetitors. HighexpectationsExecutivesanticipateroughlydoublingtheirrevenuegrowthfromAl-enabledautomationintheiroperationsinthenextthreeyears. SuperchargedAl,superchargedautomationAlmostnineintenleadersingenerativeAladoption(87%)saythetechnologyhelpsthemexecutemorehigh-impactautomationinitiatives. Anoverwhelmingconsensus:benefitsoutweighrisksEightoutoftenrespondents(82%)overallagreethatbenefitsfromgenerativeAlareworthpotentialrisks.IntroductionGenerativeAIiseverywhere.Ithasdemocratizeddataandacceleratedthemodel-to-monetizationcycle.ThreeoutoffourCEOssaytheircompetitiveadvantagerestsonit.1CompaniesattheforefrontofgenerativeAladoptionanddata-ledinnovationagroupwecallGenerativeAlLeaders(seePerspective,"GenerativeAlLeaders")arealreadyreapingoutsizedrewards,reporting72%greaterannualnetprofitsand17%moreannualrevenuegrowththanpeers.Momentumisspreading,with92%ofC-suiteexecutivesexpectingtodigitizetheirorganization'sworkflowsandleverageAl-poweredautomationby2026.2Thechallenge:whilesomeorganizationsspeedup,otherscan'tkeepup.Thewideninggapbetweenearlyadoptersandhesitantbusinessesiscreatingagreatdivide_oneinwhichorganizationsthatstruggletoembraceAl-drivensolutionscouldlosegroundinanincreasinglytechnology-drivenmarketplace.Inresponsetothesedramaticdevelopments,theIBMInstituteforBusinessValue(IBMIBV)hasundertakenitsmostcomplex,far-reachingstudyonAlandautomation.Wesurveyedmorethan2,000C-suiteexecutivesaroundtheworld,includingChiefAutomationOfficers,aboutkeystrategiesandinvestmentsastheyadvanceintelligentworkflowswithAlandautomationtoimproveconnectivityandscaletovalue(formoreinformation,see"Researchandmethodology"onpage27).WealsohighlightourGenerativeAlLeadersmentionedabove.Thediscretegroupismakingcriticalinvestmentsinthisadvancedtechnology,enhancingAlandautomationacrosstheirorganizations.Eightoutoften(82%)respondentsoverallagreethatbenefitsfromgenerativeAlareworthpotentialrisks.Asallfacetsofsocietynavigatethisnewterrain,it'sanopportunemomenttoinvestigatetheimpactsandpotentialthatgenerativeAlandautomationcreatefororganizations.Inthechaptersthatfollow,wedigintofourcriticalareas:dataandpreparedness;workforcetalentanddigitalassistants;theITopportunity;andinvestmentpriorities.Alongtheway,wesharecasestudiesofreal-worldimpact.Finally,wepresentanactionguide,withan11-pointblueprintforoptimizingintelligentautomation.PerspectiveGenerativeAILeaders-WhatsetsthemapartIseveryonegettingonboardthegenerativeAlrevolution?Itmightseemthatway,butnotallinitiativesorenterprisesareperformingequally.One-fifthofourrespondents(19%)revealedthemselvestobewhatwecallGenerativeAlLeaders.TheycitethetechnologyascriticallyimportanttothemandviewgenerativeAlcapabilitiesastheprimarydriveroftheirautomationinvestments.ThisselectgroupispullingawayfromthepackintermsofgenerativeAlstrategyandadoption,andinbusinessandtechnologyperformance.GenAlleadersaggressivelyinvestinautomation一alsocitingitasveryorcriticallyimportanttofast-tracktheirdigitaltransformationagenda.TheyplantoaccelerateperformancewithintelligentworkflowsandareinvestingandscalingITplatformsandapplicationswhiledecreasingITcomplexitywithautomation.Theirproactive,aggressivestanceispalpable-forexample,theyregardautomationasanacceleratortodigitaltransformation25%moreoftenthantheirnon-Leaderpeers(seefigure).GoalsforautomationinvestmentsAllothersGenerativeAlLeaders53%58%deliverbetterITplatformsandapplications66%acceleratedigitaltransformation74%decreaseITandnetworkcomplexity83%accelerateperformancewithintelligentworkflows48%Q.Onascaleof1-5,ofwhatimportanceiseachoftheabovereasonsforyourorganization'sinvestmentsinautomation?%=respondentswhoanswered4or5.Chapter1C-suiteurgency:DatathatdrivesproductivityExtremedigitalizationhaserupted,spawninginnumerabledatasourcesandmicro-insights.AddgenerativeAIintotheequationandtheimpactacrosstheenterpriseandvastecosystemsiscompounded.AnentirelynewlevelofsophisticateddataisfuelinganewlevelofAIzacceleratingtheintelligenceofautomatedworkflows.Thesesuper-automated,super-intelligentworkflowscanhelporganizationsincreaseproductivityandmeetcustomerdemandskeepingtheircompetitionscrambling.Executiveslooktoautomationforwiderbusinessimpact