人民大2024战略管理（第13版）案例教师手册 david_sm13e_cn_07.docx

Whole-FoodsMarket,Inc.-2009CaseNotesPreparedby:Dr.MernoushBantonCaseAuthors:James1.HarbinandPatriciaHumphreyA. CaSeAbStraCtWhole-FoodsMarket,Inc.()isacomprehensivebusinesspolicyandstrategicmanagementcasethatincludesthempany,sFiscalyear-endSeptember,2008financialstatements,competitorinformationandmore.Thecasetimesettingistheyear2009.Sufficientinternalandexternaldataareprovidedtoenablestudentstoevaluatecurrentstrategiesandrecommendalhree-yearstrategicplanforthempany.HeadquarteredinAustin,Texas,Whole-FoodsMarket.Inc.istradedontheNewYorkStockExchangeundertickersymbolWFMI.B. ViSiOnStatement(ACklaI)Ourvisionisallabouthealthandorganicproductsthatreachesfarbeyondjustfoodretailing.C. MiSSiOnStatement(ACtUaI)OurCompanymissionistopromotethevitalityandv/ell-beingofallindividualsbysupplyingthehighestquality,mostwholesomefoodsavailable(1,2,8),Sincethepurityofourfoodandthehealthofourbodiesaredirectlyrelatedtothepurityandhealthofourenvironment,ourcoremissionisdevotedtothepromotionoforganicallygrownfoods,foodsafetyconcerns,andthesustainabilityofourentireesystem(6.7).Throughourgrowth,wehavehadasignificantandpositiveimpactonthenaturalandorganicfoodsmovementthroughouttheUnitedStales,helpingleadtheindustrytonationwideacceptanceoverthelast28years(3,5).CustomerProductsorservicesMarketsTechnologyConcernforsurvival,profitability,growthPhilosophySelf-conceptConcernforpublicimageConcernforemployeesMissionStatement(PrOopSed)OurCompanymissionistopromotethevitalityandwell-beingofallindividualsbysupplyingthehighestquality,mostwholesomefoodsavailable(1.2,8).Sincethepurityofourfoodandthehealthofourbodiesaredirectlyrelatedtothepurityandhealthofourenvironment,ourcoremissionisdevotedtothepromotionoforganicallygrownfoods,foodsafetyconcerns,andtheSUStainabiliIyofourentireecosystem(6,7).Throughourgrowth,wehavehadasignificantandpositiveimpactonthenaturalandorganicfoodsmovementthroughouttheUnitedStates,helpingleadtheindustrytonationwideacceptanceoverthelast28years(3,5).Ourdedicatedandknowledgeableemployeesareeagertoassistourcustomers,whetherinourstoresorthroughourhighlyinteractivecompanywebsite(4.9).D. EXternalAUditCPM-CompetitiveProfileMatrixWholeFoodsMarketKrogerWal-MartCriticalSuccessFactorsWOightRatingV/eightedScoreWeightedRatingScoreRatingWeightedScoreAdvertising0.101o.o20.2040.40Service/ProductQuality0.1040.4020.2030.30PriceCompetitiveness0.1010.1020.2040.40Management0.0420.0810.0430.12FinancialPositiono.o20.2030.3040.40Customer1.oyalty0.1040.4020.2030.30Product1.i11GS0.1020.2010.1030.30MarketShare0.0710.0720.1440.28CustomerService0.0940.3630.2720.18Technology0.0810.0820.1640.32Employees0.0730.2120.1410.07GlobalExpansion0.0510.0520.1040.20Total1.002.252.053.27Opportunities1. GrocerystoresarerankedamongthelargestindustryintheUnitedStates2. Oftenrequireslowwagesandparttimeemployees3. Storesofferingadditionalservicessuchasready-to-eatmeals,saladbars,coffeeshops4. ExpectedIncreaseinretailsalesamonglowpricedstores5. Private1.abelbrandisgrowingrapidlyasasubstitutetopremiumbrands6. Highentrybarriersforampanytoopentoomanystoresquickly7. Consumersaremovingtoam(xehealthyeatinghat>ls8. WeakeconomycausesconsumerstocutbackineatingoutandspendingmoremoneybyshoppingtocookathomeThreats1. NotVeryprofitableperitemsold,oftenonlyapennyoneverydollarsold2. Weakenomicconditionscausingconsumerstocutback,manybuyinggenericbrands3. Unemploymentisincreasingcausingcutbackinbuyingbrand-nameproducts4. Increaseinfuelcostcouldimpactthepurchasingpoweroftheconsumers5. IncreaseinfuelcostcouldcausesupplierstoraiseIheirprices6. Conveniencestoresareofferingmorebrandsanditemsforimpulseshoppers7. CompetitionisstrongamonggrocerystorechainsExternalFactorEvaluation(EFE)MatrixKeyExternalFactorsWeightRatingWeightedScoreOpportunities.GrocerystoresarerankedamongthelargestindustryintheUnitedStates0.0710.072.Oftenrequireslowwagesandpartlimeemployees0.0830.243.Storesofferingadditionalservicessuchasready-to-eatmeals,saladbars,coffeeshops0.0630.184.ExpectedIncreaseinretailsalesamonglowpricedstores0.0820.165.Private1.abelbrandisgrowingrapidlyasasubstitutetopremiumbrands0.0920.186Highentrybarriersforampanytoopentoomanystoresquickly0.0510.057.Consumersaremovingtoamorehealthyeatinghabts0.0940.368.Weakeomycausesconsumerstocutbackineatingoutandspendingmoremoneybyshoppingtocookathome0.0930.27Threats1.Notveryprofitableperitemsold,oftenonlyapennyoneverydollarsold0.0720.142.Weakeconomicconditionscausingnsumerstocutback,manybuyinggenericbrands0.0730.213.Unemploymentisincreasingcausingcutbackinbuyingbrandnameproducts0.0620.124.Increaseinfuelcostcouldimpactthepurchasingp