2023年社交媒体十大户外品牌.docx

TopOutdoorBrandsonSocialWestudiedtopoutdoorbrandsfromacrossthecountrytocreatetheultimateguidetosuccessfuloutdoorgearandapparelmarketingstrategiesonInstagram,Facebook,Twitter,andTikTok.Readonforthefullrankingsandeverythingthatmadetopoutdoorbrandstickforthe#inspoyouneedtojumpstartyourbrand,ssocialthisyear.Readthefullreportonline»TOPOUTDOORBRANDSONSOCIA1.MEDIAJANUARY1,2023TOOCTOERivaIIQAQUIDCOMPANYWhatDidWeAnalyze?DATASETINC1.UDES120HAND1.ESIN2023BETWEENTHEMONTHSOFAPR上JUNCOMPRISING52K65MPOSTSENGAGEMENTSATop10OutdoorBrandsonSocialMediain2023TheTop10Announcingthebravestandgnarliestoutdoorbrandsonsocialthisyear.Fromdynamicnewproductstojaw-droppingsceneryandbeyond,we,lldigintothetoptrendseveryoutdoorbrandcanusetoincreaseengagementonInstagram,TikTok,Facebook,andTwitter.#4bu11omnowt×>fdoSnowboarngASMRU*wowbMMkngIft)UrtOnSn9*t>o*d*vwMtoUr*nor/3orgmaisound-BurtcnSnowboiRte#1；BurtonSnowboards回#2C#4f#22J#2SnowboardandwinterapparelbrandBurtonknockeditoutofthealpineparkthisyearwithtoptenfinishesonthreeoffourchannelstoclinchtheoverallgold.BurtonreallysetitselfapartonInstagramandTwitterthankstoeye-catchingvideosoftheirproductsinaction.Fansandfollowersateupgorgeousshort-formvideosthathelpedbringthemtothemountainsyear-round.ThesevideosalsohelpedBurtonstandoutonTikTok,thoughthebrandwasn,tafraidtomixituponthatchannelwithmoreplayfulcontent.#2OAtomic回#4i0#11f#1AtomicgrabbedtheoverallsilverthisyearthankstostrongfinishesonInstagramandFacebookandsomeserioushelpfromtheirseriouslyengagedfanbase.Theskiandwintergearbrandmighthavesmallerfollowercountsthantheircompetitors,butthosefansshowedupinthecommentsfortheirfavoriteoutdoorbrand.High-profilepartnershipswithtopskiershelpedAtomiccatchengagementonsocial,andmanyoftheirtoppostsacrosstheboardfeaturedMikaelaShiffrinshreddingontheslopesalongsideotherAtomicathletes.atomcsidWHlS9ertheeefiMeSomeGItWeMeyngHpowMulotiIH.Seemore/3CrtgmloundeomAiRivaIIQAQUIDCOMPANY4RhFilsonFI1.SON回#15Cr#12fHMdedhomeFilsonclinchedtheoverallbronzedespitenotsittinginthetop10foranysinglechannel,remindingusthatsometimes,slowandsteadywinstherace.Inthiscase,thatmeansexcellentperformanceacrossallchannelshelpedthisoutdoorapparelbrandconnectwithitsengagedaudiencebetterthanstandingoutonjustoneapp.Amixoficonic,timelessphotographyandbehind-the-scenescontentresonatedbestwithFilsonfans.Inarareturnforoutdoorbrands,Filsonfocusedmoreonthemajestyofnaturethanonsellingtheirproducts.TOPOUTDOORBRANDSONSOCIA1.MEDIAJANUARY1,2023TOOCTOBER(MeeKalmQV131,2023RivaIIQAQUIDCOMPANYCSimmsFishingProducts回#10#19f#7J#66SimmsFishingProductsfoundgreatsuccessonsocialwiththeperfectmixofinspirationandhumor.ThefishinggearbrandwasespeciallystrongonInstagramandFacebook,butearnedaTikTokrankingthat,snothingtosneezeateither.SimmswasallabouttheUGCtoremindfansandfollowerswhatlifeontheriverreallyfeelslike.Fromhilariousvideosaboutjustmissingtheperfectcatchtoheartfeltfather/sonmomentscastingrods,Simmsfans(andsocialmediamanagers)didn,thavetoleavetheirhousestogetadoseofthefishinglifestyle.YETIYETI回#13DespitetotallyignoringTwitter,YETIcametoplaythisyearwithimpressiveengagementratesandtotalsonInstagram,TikTok,andFacebook.Havinglargefollowingshelpedthecoolerbrandrackuptheengagementsonthosechannels.YETIespeciallystoodoutonFacebookbyearningthehighesttotalengagementofanyoutdoorbrandwestudiedthisyear.NewproductreleaseswereespeciallyexcitingforYETIfansonFacebook,withallofthebrand,smostengagingpostsbyratehavingsomethingtodowithasnazzynewcolorwayorcollection.TOPOUTDOORBRANDSONSOCIA1.MEDIAJANUARY1,RivaIIQ四AQUIDCOMPANY.#6OPatagonia回#23C#5f#29J#10Patagoniauseditsenormousfollowercountsforgoodthisyeartofightformanyoftheconservationcausesthatarenearanddeartotheheartsofnatureloverseverywhere.Theapparelbrandscoredsixthoverallthankstooodlesofengagedfollowersandaclearcontentstrategythatfocusedoneverythingfromthemountainstothesea.PatagoniastoodespeciallystrongonTikTokandTwitterwithastrongmixofoutdoorcausestosupportandsimple,impactfulcontentthatfocusedonwhatmatters:gettingoutside.SpecializedBicycles回#5C#9f#53J#34RivaIIQAQUIDCOMPANYTOPOUTDOORBRANDSONSOCIA1.MEDIAJANUARY1,2023TOOCTOBER31,2023SpecializedBicyclesstoodoutonsocialthisyearthankstobespoke(seewhatwedidthere?)contentforeachchannelratherthanrelyingtoomuchonrecyclingandrepackaging.ThiscustomizedcontentstrategyhelpedSpecializedfinishstrongoveralljespeciallyonInstagramandTikTok.Behind-the-scenesandhumorousvideosreallyhelpedSpecializedrakeintheengagementthisyear.Thebikebrandwasallaboutstatusupdatesand1:1conversationsonTwitter,andstucktoglamourshotsoftheirgorgeousbikesonFacebook.#8I义Hydro回#26C#3WaterbottlebrandHydroFlaskdidsomethingalmostnootheroutd