2023年欧洲移动经济报告（英）_市场营销策划_重点报告202301202_doc.docx

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1、TheMObMEconomy、Europe2023G三MATheGSMAisglobalorganisationunifyingthemobileecosystemtodiscover,developanddeliverinnovationfoundationaltopositivebusinessenvironmentsandsocietalchange.Ourvisionistounlockthefullpowerofconnectivitysothatpeople,industryandsocietythrive.Representingmobileoperatorsandorganis

2、ationsacrossthemobileecosystemandadjacentindustries,theGSMAdeliversforitsmembersacrossthreebroadpillars:ConnectivityforGood,IndustryServicesandSolutions,andOutreach.Thisactivityincludesadvancingpolicy,tacklingtodaysbiggestsocietalchallenges,underpinningthetechnologyandinteroperabilitythatmakemobilew

3、ork,andprovidingtheworldslargestplatformtoconvenethemobileecosystemattheMWCandM360seriesofevents.WFollowtheGSMAonTwitter/X:GSMAGMMAIntelligenceGSMAIntelligenceisthedefinitivesourceofglobalmobileoperatordata,analysisandforecasts,andpublisherofauthoritativeindustryreportsandresearch.Ourdatacoversevery

4、operatorgroup,networkandMVNOineverycountryworldwide-fromAfghanistantoZimbabwe.Itisthemostaccurateandcompletesetofindustrymetricsavailable,comprisingtensofmillionsofindividualdatapoints,updateddaily.GSMAIntelligenceisreliedonbyleadingoperators,vendors,regulators,financialinstitutionsandthird-partyind

5、ustryplayers,tosupportstrategicdecision-makingandlong-terminvestmentplanning.Thedataisusedasanindustryreferencepointandisfrequentlycitedbythemediaandbytheindustryitself.Ourteamofanalystsandexpertsproduceregularthought-leadingresearchreportsacrossarangeofindustrytopics.infoContentsExecutivesummary21

6、.Themobileindustryinnumbers92 .Mobileindustrytrends2421 Unlockingtherevenuepotentialof5G2522 Transformingnetworks2723 3Reignitingsatelliteconnectivity2824 4ExploringtheroleofgenerativeAl3025 Shiftingtocircularity3226 6Growingfintechopportunities343. Mobileindustryimpact363.1 Operatorprogresswithsust

7、ainability373.2 MobilesimpactontheSDGs384. Mobileindustryenablers404.1 GraspingcontrolofErope,sdigitalfuture41GSMAExecutivesummaryDigitaltechnologiesareplayingacrucialroleinEuropeaseconomiesadvancetheireffortstoembracegreenanddigitaltransformation.5GconnectivityisservingasacatalystforGDPgrowthandapo

8、werfultooltohelpcombatclimatechange.Inthecomingyears,themobileecosystemwillfocusonimproving5Gcoverageinruralareasandincreasinginvestmenttosupportthegrowingadoptionofusecasesenabledby5Gstandalone(SA)and5G-Advancedtechnologies.Thecontributionfrommobiletechnologiesandservicestosocialandeconomicprogress

9、inEuropecontinuestogrow.5GCOnneCtiV计yandservicesaresettogenerateeconomicbenefitsof153billionin2030.Itisthereforeimperativethatstakeholderstakestepstoensurecontinuedinvestmentandthelongtermsustainabilityofthemobileindustry.Thismeansaresetofthepolicyframeworkgoverningthedigitalcommunicationsecosystem,

10、andeffectivespectrumpolicytosupporttheDigitalDecadegoals.5Gconnectivityandservicesaresettogenerateeconomicbenefitsof153billionin2030KeytrendsshapingthemobileecosystemUnlocking5G,srevenuepotentialInEurope,attentionisshiftingto5Gmonetisation,asoperatorsseekreturnsontheirsignificantcapitaloutlays.Speed

11、-basedtariffsandbundlesthatpackagecontentandserviceswithmobilesubscriptionsofferwaystogrowaveragerevenueperuser(ARPU)inafiercelycompetitivemarket.Operatorscanalsolooktoearlyexamplesofsuccesswith5Gfixedwirelessaccess(FWA)inAustriaandItaly.Thetransitionto5GSAshouldaddfurtherimpetusto5Gmonetisationeffo

12、rtsbyintroducingnewcapabilities,includingimprovedsupportfornetworkslicing.While5GSAdeploymentsinEuropehavebeentrailingotherregions,recentlaunchesbyOrangeSpain,MovistarandVodafoneUKpointtogrowingmomentum.Similarly,private5GdeploymentsaregainingtractioninEurope,offeringopportunitiestocreatenewrevenues

13、treamsandserveadditionalenterprisecustomers.TransformingnetworksThereisaneedtorethinkthedesignoftelecomsnetworkstomeetevolvingconnectivityrequirementsandenabletherapidexpansionofdata-driventechnologies(Alandweb3.0).Aswellasinvestmentsininfrastructurerollout,thisnetworktransformationentailsthes。什WQri

14、SQtionandvirtualisationofnetworkfunctions,aswellascloudnativeanddisaggregatednetworkarchitectures.Tomanageincreasingcomplexity,operatorsneedtoinvestheavilyinnetworkautomation,includingtheuseofAlandmachinelearning,aswellassoftwareskills.Theseallowcustomisedconnectivitysolutionstobeprovided,aswellasad

15、dedservicesandfunctionality(suchasedgecloud),whichcanbeofferedtocustomersusingstandardisedinterfaces(networkasaservice).ReignitingsatelliteconnectivitySatellitebroadbandisbeingreinventedthroughthelowEarthorbit(LEO)constellationmodel.Thisunderpinsagrowinglistofpartnershipsbetweenmobileoperatorsandsatellitecompanies.Inmanycases,operatorsarepartneringwithsatellitecompaniesforwholesalesatellitebackhaulaccess.Direct-to-device(D2D)agreementsarealsogrowinginnumber,providingsatelliteconnectivitydirectlytosmartphonesandIoTdeviceswithouttheneedfor