2023年bec中级阅读试题答案大全.docx

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1、2023年bee中级阅读试题答案大全为了便利同学们的BEC商务英语学习，为大家准备了20xx年BEC中级阅读理解模拟题及答案，供大家阅读参考，盼望以下内容能够为同学们的BEC商务英语考试供应帮助。更多有关BEC商务英语考试的内容，尽在！20xx年bee中级阅读试题答案大全BEC中级阅读理解模拟题11 SunToursrunsariskbysellingsimilarholidaystocustomersindifferentincomebrackets.2 Itisworthofferingholidaysatadiscounttoincreasethenumberofbookings.3 S

2、unToursneedstoreflectonitsmarketingmethodsifitwantstoboostrepeatcustom.4 Itwouldbeagoodideatosellholidaystolocationswhichotherpromotershaveignored.5 SunTourshasbeendisadvantagedbyitsapproachinthepast.6 Incertainlocations,SunToursmaybeabletonegotiatemorefavourablecontracts.7 Thereisanalternativetodis

3、countholidaysthatwouldbemoresatisfactoryforSunTourscustomers.FourmarketexpertsofferadvicetoSunTours,themiddle-markettouroperatorARobertWorthMarketingtoawideraudiencecouldleadtomorepeoplebuyingdirectfromSunToursratherthangoingthroughtravelagents,andtheconsequentreductioninagentscommissionsmightboostc

4、ompanyprofits.Towardstheendoftheseason,reducingthecostofholidayswouldattractlast-minutecustomers,thusavoidinganypossiblelossonunfilledaccommodationandflights.ThecompanycouldalsoincreaseprofitsbysellingmorespecialisedholidayshereinBritain,perhapsbyofferingbreaksathistoricsitesandcoastaldestinations.8

5、 StevenWorrelWhetheritsworthdiscountingsurplusholidaysisanarguablepoint,asitnotonlycutsintoprofits,butalsoresultsinbudget-consciousholidaymakersbeingputnexttoSunToursmoreaffluentcustomers,thusdamagingthebrand.Itmayseemattractiveatfirstbecauseoftightmargins,butSunToursshouldthinktwicebeforetakingupth

6、isoption.Currently,SunToursisplanningtosellhigher-marginholidaystopreviouslyunmarketeddestinationsforwhichdemandisgreaterthansupply.Itislikelythataccommodationprovidersintheseemergingholidaydestinationswillbemoreflexiblewhenitcomestosettingterms.Thefirmshouldgoaheadwiththispolicy.CUrsulaCapalboGoodr

7、iskmanagementandhighersalescanguaranteehigherprofits.AlthoughSunTourshasalwaysbeenaversetoplanning,thecompanywouldinfactbenefitfromariskmodelthatforecaststheimpactofdiscountingoncashflowandprofitabilitythroughouttheyear.SunTourswouldthenbeabletochangedirectionwhenthingsgowrong,astheyinevitablydofrom

8、timetotime.Diversificationcanincreaseratherthanspreadrisk,socautionisneededasthecompanyentersregionswherefacilitiesfortouristsarenotyetfullydeveloped.Targetingcustomersnearingretirementage,whosedisposableincomeandleisuretimeareincreasing,wouldbeideal.DGillianWilmotSunToursknowsthatgoodrelationshipsw

9、ithcustomersisthekeytosuccessinthetravelbusiness.Withthisinmind,thecompanyshouldconsiderthatbrochuremailings,unlikeelectroniccommunications,canattractcustomersandmaximiseyear-roundopportunity.Theyencouragesummertouriststotakeanotherbreakandcanevenbeusedtosendathank-youlettertoreturningcustomers.Sell

10、ingholidaysatareducedpriceisdefinitelynotasensibleoption.Abetterchoicewouldbevalue-addedpromotionswhichcanimproveprofitabilityandbuildonSunTourscustomersdesireforhigh-qualityservice.四个专家分别对一个度假公司的开展给出了自己的看法。怎么锁定目标客户，怎么定价，怎么打折，都是一门学问。题目信息稍稍有些隐晦。话说这个BEC阅读的第一局部，普遍难度不是很大，可个别题目一旦含蓄起来，也是很难在文章中找到答案的影子的。第一题

11、，通过将同样的假日出售给不同收入层次的客户是有风险的。这题的答案够隐晦的，而且不是特殊的对应。答案是B段开头的一段话。说该不该将多余的假期打折，是一个有争议的点。这样会导致一些留意预算的人被放在了SUnToUk的一些更富有的客户旁边，从而将品牌给毁了。留意预算的(budget-conscious)和更富有的(moreaffluentCUStomerS)是两种不同的收入人群，也就是differentincomebrackets,damagingthebrand,毁坏了品牌，言下之意，这么做是有风险的,即runsarisk。其次题，说值得供应打折假期来增加预定的数量。答案是A段的这么一句：Towa

12、rdstheendoftheseason,reducingthecostofholidayswouldattractlast-minutecustomers,thusavoidinganypossiblelossonunfilledaccommodationandflightso削减假日的开销可以吸引最终的客户，从而幸免空余的住宿和飞行带来的损失。Unfilledaccommodation,没有被预定的住宿，对应于题目中的booking。第三题，假如想要增加回头客，SUnToUrS须要反思它的市场策略。答案在D段，须要提炼:thecompanyshouldconsiderthatbrochur

13、emailingSoTheyencouragesummertouriststotakeanotherbreakandcanevenbeusedtosendathank-youlettertoreturningCUStOmerS.先说公司应当考虑邮寄传播册，接着说他们可以鼓舞暑假的游客去休另一个假期甚至可以用来给回头客发送感谢信。后面的句子整个说的就是如何boostrepeatcustomer,前面的considerbrochuremailings是具体说明如何思索市场策略(reflectonmarketingmethods)第四题，说卖其他开发者忽视的地方的假期将会是一个不错的点子。答案是B段

14、的这么一句：SunToursisplanningtosellhigher-marginholidaystopreviouslyunmarketeddestinationsforwhichdemandisgreaterthansupplyo准备出售从前没被开发的地方的更高利润的假期,在那里供不应求。Unmarketeddestination也就是Otherpromotershaveignoredo在供不应求的地方做生意，但是是agoodideaoBEC中级阅读理解模拟题2Getbetteratkeyboarding0Thereisasimplewaytoworkmoreefficiently:i

15、mproveyourkeyboard00skillsbylearningtotouchkeyboardthem.Ifyouareoneofthevastmajority34 ofsomepeoplewhokeyboardwithtwoorfourfingers,youmaybelievethat35 youarereasonablyefficient.Buttheaveragepersonseldomachievesmore36 thantwelvewordsbyaminutewhenusingthismethod,whiletouchkeyboarding37 canachieveupto1

16、20words,ifenablingyoutoworkalmostasquickly38 asyoucanthink.Whateverpositionyouholdinyourcompany,youare39 probablygivenresponsibleforansweringemailsorgeneratingdocuments,andit40 isquitelikelythatyouspendtoomuchtimedoingthis.Stopandconsiderhow41 farmuchmoreyoucoulddoinadayasaresultoftouchkeyboarding.Youwould42 beabletocreatesuchadocumentfasterthanyoucanwriteandas43 quicklyasyoucanthinkandfreeuptimetobemorethancreative.Mo