AE是什么?.docx
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1、AE是什么?AE是什么?WhatisAE?Advertising,consultingandotherprofessionalcompanies,thereisajobcalledAE.TheresponsibilityofAEistonegotiate,liaise,proposeandcollectaccountswithclients,andtoformulatepolicies,coordinateresources,distributeworkandsupervisetheprocess.Therefore,arealAE,notaspullbusinesssalesmansosim
2、ple,heshouldbefani1iarwiththesales,marketresearch,professionalknowledgeofplanning,design,production,mediaandsoon,alsohavecertaindegreeofinterpersonalability.Whatdoyouhaveinmind?Whenitcomestoasking,1thinkofasmallthing.OnceIwasgoingsomewhereonabusinesstrip,andafriendaskedmetobuyhimashirt.Afterfinishin
3、gthework,thinkofafriend,Sexhortationstothestore,inthefaceofhundredsofshirts,foundproblems:Whatkindofshirtdofriendsneed?Cotton,polyester,wool,siIkormixedmaterials?Doyoulikered,green,yelloworcolorful?Expensivebrandnamesoreconomicalones?WhatshouldIdo?Originallyaverysimplelittlething,becausethelackofthe
4、necessarypremise-requirements,sothatpeopleareinthehandsofnowhere.1calltoaskfriends,askhimwhatlovestyles,colorsandprices?Butmyfriendsdon,tknowwhatyouwant,hepolitelysaidtome:you1ookatit!Go!NopriceIcanonlybuyshirtsformyownjudgement.sforwhetherfriends1ikeit,it,sonlybychance.Fortunately,thisisjustashirt,
5、evenifthefriendisnotsatisfiedwiththrowing,theproblemisnotbig.However,ifyoumeetacustomer,asWClIasmyfriendsingeneral,thenyouhavetofaceisnotashirt,ofteninvolvingthedevelopmentofenterpriseshavesignificantrelationswiththeimplementationoftheplanningprogramandprogram.Asamatteroffact,thiskindofcustomerIveme
6、t,andnotjustonce.Whentheyentrustuswithplanning,theyoftendonothavespecifierequirementsormakenospecificdemands-justlikemyfriend.WhenIworkedinanadvertisingcompany,Ireceivedacal1fromanoldclientandaskedmetoadvertiseforhisnewproduct.Hurryupandhelpmeoutwithanadvertisement!andhurriedlyhungupthephone.Iknowhe
7、istheboss,busybusiness,cannotbeartodisturb.ButIdontseetheproduct,Idontknowthemarket,andIdon,tknowwhattherequirementsareHeknowsnothingabouttherestoftheworldexceptthathewantsanadvertisement.Howdoyougetout?It,ssoeasytocallthebossandaskquestions.Thebossthoughtforamoment:thisrequest,itwillbelikedelicious
8、likethataditAndfinalIyadded,Ibclieveinyourstrength.Thiscasecomesoulwithoriginality,itseffectiveness,needlesstosay,thecustomer,evenmyself.Thiskindofcustomergenerallyexiststhreeproblems:first,tooneselfneedwhatisnotveryclear;two,fromthisdonotknowwhattoputforwardrequirements;three,theprofessionalcompany
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