电子商务论文——京东商城网站学习.docx

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1、简介Jingdong(JD)isoneoftheleadingintegratednetworkretailenterprisesinChina.Thecompanyadherestothecustomerfirstbusinessphilosophy.Itprovidesahighqualityserviceplatformforsuppliersandvendorsbycontinuousinvestmentandconstructionofthelogistics,technicalandfinancialsystem.Thecompanyiscommittedtobuildahighq

2、ualityonlineportalwhichreliedonbythemajorityofusers,andcreatenewvalueforindustrialchain,economicandsocialdevelopment.Asthewell-knownB2Cmarketplaceforproductsandservices,Jingdongbusinesslinerelatestovariouscategoriessuchaselectronics&computers,office&schoolsupplies,homeappliances,automotive&industria

3、l,home,gardenandtools,sports&outdoors,bags&accessories,etc.JingdongisoneofthelargestonlinedirectsalescompanyinChinaintermsoftransactionvolumewithamarketshareinChinaof54.3%inthesecondquarterof2014,accordingtoiResearch,athird-partymarketresearchfirm.Thecompanybelievethattheyprovideconsumersanenjoyable

4、onlineretailexperience.Throughthecontent-richanduser-friendlywebsiteJDandmobileapplications,itoffersawideselectionofauthenticproductsatcompetitivepriceswhicharedeliveredinaspeedyandreliablemanner.Thecompanyalsoofferconvenientonlineandin-personpaymentoptionsandcomprehensivecustomerservices.Inordertoh

5、avebettercontroloverfulfillmentandtoensurecustomersatisfaction,ithasbuilttheirownnationwidefulfillmentinfrastructureandlast-miledeliverynetwork,staffedbytheirownemployees,whichsupportsbothonlinedirectsalesandonlinemarketplacebusinesses.Jingdonghasestablishedstrongrelationshipswiththeirsuppliersasthe

6、ydeveloptheironlinedirectsalesbusiness.1.everagingourstrengths,theylaunchedtheironlinemarketplacebusinessin2010,whichhasallowedthemtosignificantlyexpandtheirselectionofproductsandservices.历史InJune,1998,jdwasofficiallyestablishedinZhongguancun,China,byagroupofyoungChineseInternetpioneersledbyMr.1.iuQ

7、iangdong.In2013,thenumberofactiveusersreached47.4million,completeordersreach323.3billion.InOctober2011,theworlds100mostvaluablenewInternetcompaniesselectedby“BusinessInsiderwherejingdongmallwasthefourth,becometheonlyoneadmittedtothefirstfiveChinesecompanies.ActuallythefirstnameofthiscompanywasnotJin

8、gdongbut360buy,.InMarch2013,thedomainname4360buy,wasformallyswitchedtoJD.Inaddition,thejingdongmallofficialnamewasreducedtojingdong,.Thenthecompanyreplacethe1.OGO.JD.COM京乐1.京东商摭JD.COM京乐Figure4GoldSupplierandTrustPassontheWebOnMay22,2014,jingdonggroup(nasdaqstockcode:JD)officiallylistedonthenasdaq,pr

9、ice$19,accordingtothiscalculation,jingdongmarketvalueof$26billion,aftertencent,baidu,itbecamethethirdlargestInternetlistedcompaniesinChina.Figure4GoldSupplierandTrustPassontheWebDepartmentstructure：Jingdongverticallyintegratestheinformationdepartment,logisticsdepartmentandsalesdepartment.Intermsoflo

10、gisticsdistribution,JingdongtrytheirbesttousejingdongproprietaryexpresswhichhasalreadycoveredmostpartsofChina.Whentheareasareoutsidethejingdongself-conductinglogisticsscope,theywouldforwardathirdpartyexpress.Jingdonghassetuplogisticsdistributioncentersandwarehousesinseveralpartsofthecountry.Thegoods

11、thatbepurchasedonjdwillbedeliveredbythewarehousewhichisneartothereceivingplace.Thereareseveralmaintypesofjingdongmall:homeappliances,garmentcity,jingdongbulk,jingdongfinance.JDhomeappliancemall-professionaldigitalonlineshoppingmall,includingdigitalproducts,homeappliances,mobilephones,computeraccesso

12、ries,networkproducts,suchasthousandsofkindsofcommoditymarketing,convenient,goodfaithservice,toprovideyoutheenjoyfulonlineshoppingexperience.Figure4JDHomeApplianceMail(Chinese)Figure4ManykindsofElectricalBrandsFigure4JDHomeApplianceMail(English)JDgarmentmall-providingprofessionalmen,s,women,s,underwe

13、ar,mensshoes,womensshoes,outdoorproducts,bags,children,sclothing,jewelryaccessoriesetc.Offeringthelatestquotation,promotionalpictures,reviews,guides,andotherrelevantinformation.Figure4JDGarmentMaliJDbulk-anonlinebulk.Variousofspecialpromotionalitemsaresoldhereeveryday.Itprovidingthelatestlocallifese

14、rviceinformation,includingrestaurantfood,KTV,movieticketsetc.Figure4JDbulkJDfinancemall-comprehensiveInternetserviceplatform,ithasjingdongmattresses,jingdongsilverticket,fund,tickets,insurance,bankfinancing,etc.Withhighyield,flexibleinvestment,thefundssafeguard,itmeansyouaresavingmoneywhenyouspended

15、money.FigureJDFinanceMaliServicePrinciple:Jingdonginsistsfourserviceprinciples:themore,thefaster,thebetter,andthecheaper.Themore,meanstoprovideuserswithone-stopworkstyleshoppingplatformforpurchasingmoregoodsonetime.Thefaster,meansitsself-builtlogisticsprovidesfasterdelivery.Thebetter,meansitadherest

16、otherealthingisreleasedtoensurethequalityofgoods.Thecheaper,meansjingdongrelyonlowcostandhighefficiencytoprovidelowpriceseveryday.战略方针BIlSineSSStrategyAsanonlineretailservicetechnicalmarketingcompany,alsoaB2Clogisticscompany,jingdongmallwillpreparefornewbusinessdevelopmentstrategyfromthethreeways:sales,operationsandinformations.Itwillalsopromotethesixdevelopmentcore:warehousing,distributionsystemconstruction,informat